Lead Exchange. When a prospective short seller visits your site and fills in the consultation form, the lead is sent to you directly and exclusively.  If the lead is outside your target area then it is inserted into the Cherry Picked Leads  and lead buyers from other areas would then have an opportunity to buy that lead.  The leads are sold up to three times.  You are credited with 50% of the revenue that is generated from the sale of that lead.  If you generated a lead that was sold three times the day it was produced, your revenue would be $30 earned for that lead.